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Just last week Google AdSense did a mass cleaning and disable a whole lot of accounts for invalid click activity, so I decided to write on the simple ways you can keep your account from getting disabled for that…
Invalid activity is one of the most common things which affright every new AdSense publisher. As per a recently published AdSense statistics report, almost 72% AdSense account got disabled and banned due to invalid click activity reason. Most of the webmasters said that they neither clicked on their own ads nor provoked anyone to do so. They feel that Google disabled their account so that they won’t have to pay him anymore. Also, some said, “it’s a Google scandal to fool webmasters”. If you are one of the victims of the invalid click activity, trust me there is nothing to do with Google, it’s all you and your site.
What is invalid click activity in AdSense?
As per definition if a click is generated as an outcome of keen interest in the ad or product showing on the screen and if the user clicked on the ad, it will be counted as a legit click. Now if the user just clicks on the ad without even having any interest in whatever is showing on the screen, it will definitely be counted as an invalid click. Also if a user just keeps clicking every single ad showed on his screen, then also it can be taken as invalid click activity. Because logically there is no one on this internet who could be interested in every single ad that shows up on his / her screen. Take a look at the video below to know more about invalid click activity.
How Google does know all this?
Google uses very sophisticated human alike bots which crawl pages just the way we see them on screen. Besides that Google has few more advanced bots and algorithms especially for the AdSense program as this is their major source of revenue and they do not want to compromise their quality in this competitive market. Google also uses the mouse tracking algorithm which actually detects every single user’s mouse pattern on the sites using AdSense and depending upon their mouse pattern Google checks their psychology behind clicking on those ads. It’s a very complex process with many complex algorithms.
How invalid clicks happen on our site?
As I’ve already described what invalid click is, still many webmaster claims that they neither did it nor provoked anyone to click on their ads. From a judging perspective, it almost sounds like a thief claiming that he didn’t steal anything. Funny right? Though I’m not saying that every webmaster is lying about the invalid click activity on their site.
This is how it happens, some webmasters don’t even know the Google AdSense Policies and hence make mistakes that Google doesn’t forgive and in the end, they blame Google for their own mistake. But there are many webmasters who are telling the truth. They follow every Google policy but still get disabled due to invalid click activity. How does it happen, right?
Well, technically it is called “AdSense Cyber Fraud Attack” – a specific attack towards AdSense users to generate fraud clicks and as a result to block your AdSense account. There are no specific reasons behind all these attacks and no specific motives also. As a statistical result of a research paper, it has been shown that major invalid click activities are triggered in the home country of the author or webmasters. These are specially done by the webmaster’s close people and friends who are not happy with his / her web success. So, they do that to stop the major source of income you have on your site. Nobody actually knows because AdSense cyber fraud attacks can be done by your dearest friend or neighbor or even someone far from your country.
Also, Click Bombing which usually increases your CTR can cause your AdSense accounts to get disabled for invalid clicks. For me, your average CTR should not go above 15%. If your AdSense account shows a report above 15% CTR on any particular page, then make sure that the Ad unit is not from your Home Page. This is because a group of individuals is targeting only your Home Page ads with help of a custom-made bot to take down your Google AdSense accounts. Rumors say that these bots were made to take down the Asian blogger’s competition by destroying their only source of income from AdSense. Some other rumors also say that these bots and cyber-attacks were done by a leading contextual ad company to take down AdSense competition ASAP.
My AdSense account is already disabled due to invalid activity
Well if your AdSense account is already been disabled by Google due to invalid activity reasons, I will first suggest you make sure your site follows every single Google AdSense Policy. After doing all this, try to find the core source behind the invalid activity on your site. If you are 200% sure that it didn’t happen due to your fault, feel free to submit an Invalid Activity Appeal at Google. But make sure every AdSense account has only one appeal chance. So, if your appeal gets rejected, your account is permanently banned from AdSense.
Have you ever faced the horrifying invalid activity in your AdSense account? Is your AdSense account also getting blocked due to invalid activity? Is there anything else you have done to prevent invalid activity on your site? Let me know in the comment section below.